Fireimc is an integrated marketing communications company based in Belfast. Fireimc is passionate about creating communications that are memorable. They use a range of communications tools that engage, inform and intrigue and, above all, ensure that their client's message is unforgettable.

Senior management recognised the need to develop their staff in order to maximise employee potential. Fireimc required expert HR consultancy support to maximise performance at all levels of their business.

The objective was to design, develop and implement a bespoke Performance Management Appraisal and Reward System.